OMG ACCELERATE
Accelerate is Omnicom Media Group's Leadership development program. The virtual event ran across 4 months and offered knowledge from multiple inspiring speakers. For its inaugural year, I worked with my team to develop the branding and set up the production.
THE LOGO
The content team had been using a logo that was not on brand, so it was our job to introduce options that still resonated with them. We created the A letterform out of OMG’s chevron, a shape that indicates movement, dynamism and growth. We changed the logotype from a dated Century Gothic to a more modernized Roboto—fitting for a virtual event.
WEBSITe
We drew from the gradient and angles found in the logo and amplified them in our layouts. To communicate a sleek, authoritative presence, we stuck to darker backgrounds.
Session PRESENTATIONS
Here are select slides from the decks used during the sessions. We used dynamic imagery and bold gradients to convey the energy of acceleration.
COLLATERAL
PRODUCTION
The virtual events were hosted via BrandLive. Here is a behind the scenes look at the configuration for backgrounds, presentation setups, and lower thirds.
