OMD ILLUSTRATION
OMD is the world’s largest media agency network. I was tasked with developing their character illustration style that was implemented in both environmental and digital spaces. The challenge was to create something bespoke, yet systemized.
THE SYSTEM
This is a style that would be used globally, so it was important to make it scalable. I built a character skeleton for creatives to use so that proportions stay consistent across illustrations. Below you can see the progression of an illustration that three designers collaborated on.
In order to give the characters depth and shading, I expanded on OMD’s primary color palette.
INFOGRAPHIC
Once the character style was established, I implemented it in an infographic about how COVID-19 was affecting consumers. This was designed for mobile and shared across all of OMD’s social channels. You can view the full infographic here.
ENVIRONMENTAL
I worked with my team to create environmental illustrations for OMD’s offices across the U.S. The goal was to show that OMD’s presence in media and in people is everywhere.
New York City
San Francisco
Chicago
Los Angeles